![]() ![]() In this environment, efficiency is still valued. The speed by which these changes are spread and adopted continues to accelerate. Every year, new technologies bring new capabilities, new channels, and new consumer experiences - in turn enabling new business models and operating models that harness them. Markets, competitors, and customer expectations can change swiftly. There’s much less predictability in today’s business environment. As long as we were operating in a stable environment, we could produce relatively predictable outcomes with speed, scale, and precision.īut the digital world is eclipsing traditional chain-style thinking. The advantage of such chains was optimizing for efficiency, squeezing out waste from even highly elaborate end-to-end processes. Project management Gantt charts epitomized this view. Internal workflows often mirrored this assembly line mental model, managing knowledge work the same way as physical manufacturing. Linear flows that produced and delivered goods and services. Our previous era of business thrived through chains. ![]() I’m republishing it here as a 7-part series. You can download our full paper, including many terrific interviews from WPP executives. ![]() Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. ![]()
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